Maruti Suzuki has slashed the prices of its premium offering – S-Cross, up to Rs. 2 lakh in order to boost the sales of the Crossover. The price reduction goes from Rs. 55,000 for the base 1.3 variant to Rs. 2.05 lakh for the high-end 1.6-litre variant. The company has sold around 17,000 S-Cross units last year, in which 90 percent were the base variants.
Although the S-Cross is being sold through the company’s premium Nexa dealerships, it didn’t fulfill the company’s sales expectation. It might be due to the limited Nexa outlets across the country, which now has 100 dealerships and the company is gradually expanding the network. The company plans to add 100 more outlets this year.
The Base 1.3 Sigma which was priced at Rs. 8.34 lakh before is now available at Rs. 7.79 lakh. The Zeta and Delta, Zeta and Alpha variants of the 1.3 that used to cost Rs. 9.15 lakh, 9.99 lakh and 10.75 lakh will now cost Rs. 8.49 lakh, 9.59 lakh and 10.29 lakh. (All prices are ex-showroom, Delhi). The Zeta has the least discount which indicates that it was one of the most popular variants of the S-Cross on sale.
The 1.6-litre DDiD320 engine powered S-Cross that was priced from Rs. 11.99 lakh now gets Rs. 2.05 lakh price-cut. The Delta variant is now available at Rs. 9.94 lakh while the Zeta costs Rs. 10.94 lakh and the Alpha Rs. 11.69 lakh as against the Rs. 12.99 lakh and Rs. 13.74 lakh ex-showroom, Delhi.