Google Adsense 2016: Best Ad Size to Achieve High CPC and CTR

Last Updated: 20 October, 2016
Google adsense tweaks

Google Adsense is the one of the best and proven sources of income in the blogosphere. After getting approval for Adsense, there are certain positions to place your ads. If you are a follower of Adsense, then you should be aware that Google allows only three ad units to display on a given page.

However, you can add up to 5 ad units including the search result page integrated with Google Adsense. You are allowed to place only three display ads with text and image, two link ads, and one search bar.

If you place all these ads on a single page your page will look weird and obviously it will not attract your readers. Your website should have a minimalistic design to rank on first on Google search results. Also, it affects the loading speed of your pages as well.

If you don’t want to distract your readers, you can place up to 3 or 4 ad units. Let see which ad sizes will best work for sites.

Content ads:

The thumb rule for Adsense is that your ads should be visible to your readers. Your website will attract new readers only if it has good quality content. I recommend you to place two ads inside the content, one below the title and the other after three or four paragraphs. You can use 468*60 ad size for below title ad unit and 300*250 ad size inside the content.

Also, you can use one link ad of size 300*250 at the end of the content.

Sidebar ads:

If your site theme has a sidebar, you can use either 336*280 or 300*600 ad size on the top of the sidebar position beside the title. In case you have responsive theme layout for mobile, it is not advisable to use the big 300*600 ad size unit. If you use separate theme layouts for desktop and mobile, then you can big daddy 300*600 on desktop and 300*250 on mobile.

Header ads:

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You can use header ad of size 728*90 ad unit next to your site’s header logo.  Depending on your theme layout, you can use this ad size.

The best practice to increase Adsense revenue is to continuously monitor and experiment on ad sizes and positions. It is not the same for every website niche. So keep on experimenting with ad sizes and rotate your ads to get the best from Adsense.

But keep in mind that you can place only on the big banner at a time which will not collapse the appeal of your website. In fact, placing two big banner ads will put your site at risk and may end in the ban of your Adsense account. So never, take advantage over Adsense policy, as they will monitor your site regularly.

I’ve seen several webmasters using the sticky sidebar for placing ads. It is time to revoke the settings if you have sticky ads because Google is against the sticky sidebar or content.

Wrapping Up

It isn’t easy to get approval for Google Adsense, so don’t waste that opportunity that was given to you. Utilize the best of Adsense features to maximize your Adsense revenue.

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