Royal Enfield Sales Bumps 52 Percent in March

Last Updated: 15 October, 2016
Royal Enfield classic 350

Royal Enfield has released the sales report for the month of March where the company has sold 51,320 units in combined domestic sales and exports in March 2016, which when compared to the corresponding month last year is 17642 units more. That being said, the company saw a whopping 52 percent increase in sale in March 2016.

Breaking down the numbers, the company sold 50,059 motorcycles in the domestic market, of which Classic 350 has shown a strong performance over the other motorcycles.

The company exported 1261 units in the same period against the 825 units in March 2015. Thus, the overall sale grew by 52 percent. With the launch of the adventure tourer Himalayan, these numbers will grow considerably in the coming months.

“Reaching sales of over fifty thousand motorcycles in a single month is a significant milestone for Royal Enfield. We approximately manufactured a similar number of motorcycles in 2010 that goes on to show our focus and hard work that we have put in all these years. Royal Enfield also has been expanding its production commensurately to meet its customer’s expectations to own and ride our motorcycles at the soonest.

Royal Enfield’s simple yet evocative motorcycles have been aspirational yet accessible that provides a pure motorcycling experience to our customers. This experience has created strong demand for our motorcycles that continues to grow our order books,” said Rudratej Singh, president, Royal Enfield.

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