Asus at the Computex 2016 presser excited everyone with three innovative and immersive gadgets – smart little companion robot, thinner, and portable notebooks, and finally the ZenFone 3 series smartphones. While other phone makers are struggling to offer ridiculously aesthetic full-metal phones with completely discreet antennas, Asus did outsmart other competitors Apple, HTC, Huawei and others with its new lineup. We see several rumors that iPhone 7 would ditch antenna lines, but latest renders reveal antenna lines on the back of the phone with slight alterations.
Asus new flagship ZenFone 3 will come in three variants – the ZenFone 3, ZenFone Deluxe, and ZenFone 3 Ultra. All three smartphones feature aluminum unibody metal design with a matte rear finish.
The Asus Zenfone 3 is the least expensive and the basic model of the three. It features a 5.5-inch 1080p Super IPS display with an enviable 77.3% screen to body ratio. On the front as well as the back, it is protected by 2.5D Corning Gorilla Glass.
Powered by a Snapdragon 625 processor with 4GB of RAM, the phone has a fingerprint sensor on the back. It has a16MP rear sensor with TriTech autofocus system that pulls the focus faster, that’s 0.03 seconds indeed. On the front, you’ve got an 8MP front shooter with f/2.0 aperture. It is powered by a 3000mAh battery.
The ZenFone 3 Deluxe is the new flagship model that features a 5.7-inch 1080p Super AMOLED display with 100% NTSC color gamut and 79% screen to body ratio. Under the hood, there’s a Snapdragon 820 chipset alongside Adreno 530 graphics and 6GB RAM.
The device has 23MP rear shooter with Sony IMX318 image sensor with a large f/2.0 aperture and 4-axis optical image stabilization for image and 3-axis electronic stabilization for 4K UHD videos. The camera has the same TriTech autofocus system as on the ZenFone 3.
The ZenFone 3 Deluxe uses a reversible USB Type-C connector with USB 3.0 and supports Quick Charge 3.0. The fingerprint sensor is on the rear that differentiates itself from the Ultra version that puts the fingerprint sensor on the front (home button).
The ZenFone 3 Ultra falls under the Phablet territory with a massive 6.8-inch 1080p with 95% NTSC color gamut support, 79% screen to body ratio, and what ASUS calls Tru2Life+ Video technology that uses a high-end 4K UHD TV-grade image processor. The ZenFone 3 has two five-magnet speakers, Hi-Res Audio support, and also the first phone to have virtual 7.1 channel surround sound with DTS Headphone: X. While the ZenFone 3 Deluxe comes with a single five-magnet speaker and Hi-Res Audio support.
The phablet is powered by a Snapdragon 652 processor, Adreno 510 graphics, and 4GB of RAM. It has the same 23MP camera as seen on Deluxe model. It has a 4600mAh battery with Quick Charge 3.0 support. It can also charge other devices with a 1.5A output that is also merely possible with Asus Liquid Zest Plus that packs a whopping 5000mAh battery.
Prices start at $249 for the ZenFone 3, $499 for the ZenFone 3 Deluxe, and $479 for the ZenFone 3 Ultra.