CREO, a Bangalore based consumer technology startup, has unveiled its first smartphone for the Indian market, the CREO Mark 1. Launched under ‘Make in India’ initiative, the smartphone entirely manufactured inside the country, comes with all luxurious specs, but the company touts its indigenously-made operating system based on Android 5.1.1 Lollipop as the prime feature.
The Mark 1 runs Fuel OS that come with features like Sense, a universal search engine that can find anything on the phone and can be evoked by a double tap on the home button, Echo, which is a voicemail service of sorts that can work with any carrier, Retriever, which sends an email to you if another SIM is inserted in your device, smart forwarding to forward calls from one SIM to another one it is unreachable, notification manager, and segregated SMS inbox for messages from people and businesses, with quick reply and copy OTP functions.
What makes the phone special is that the company will push out updates to the phone every month that will add functionality to it according to Sai Srinivas, CEO and co-founder of CREO. And the updates will be the first-of-its-kind, community inclusive update system that stems from feedback and suggestions from users and you will be informed of all the changes before you install the update.
The Mark 1 has a 5.5-inch QHD display and it is protected Gorilla Glass 3 on the front and back and a metal frame in Gunmetal Black. Powering the phone is the 1.95GHz octa-core MediaTek Helio X10 with 3GB RAM and 32GB of storage with microSD expansion slot. The phone also packs a 21 megapixel Sony IMX230 sensor on the back with PDAF, 4K video and 120fps slow-motion capture. On the front is an 8 megapixel shooter with features such as 3D Photos, Live Photo mode, and Beautify.
As for connectivity, the Creo Mark 1 offers 4G LTE, Wi-Fi, Bluetooth 4.0, and GPS options. The smartphone is powered by a 3100mAh battery.
CREO is starting with 106 service centers in 96 cities which will be increased to 300 centers in 150 cities in near future. The CREO Mark 1 will be available on the company’s website and Flipkart for INR 19,999 ($300).