Micromax today announced the launch of two new laptop series – the Micromax Ignite and Micromax Alpha.
These new laptop series adds to the existing laptop lineup in India. Apart from the announcement, the company has also launched the first laptop in the Ignite series – the Micromax Ignite LPQ61 – powered by Intel Pentium processor.
Micromax Ignite LPQ61 Specs & Features
Priced at Rs 18,990, Micromax Ignite LPQ61 will be available from 25 July onwards, exclusively on Flipkart.
The Micromax Ignite LPQ61 features a 14-inch HD display and is powered by an In Intel Pentium N3700 (4 cores, 4 threads, 1.6GHz base clock, 2.4GHz Burst clock, 2MB L2 Cache) that’s coupled with Intel HD Graphics, 4GB of DDR3 RAM and 1TB HDD. On the connectivity front, the laptop sports 2 USB 2.0 ports, 1 HDMI out along with an ethernet port. The laptop is also equipped with a 1 MP front camera.
Micromax says that the Ignite series is aimed at power users while the Alpha series is targeted at first time laptop users. This new series of laptops follows the entry level laptops Lapbook I, Lapbook II and the 2-in-1 LapTabs. “While the laptop category is not growing very rapidly today, we believe the key barrier is to give a high-performance, well-designed product at an accessible price,” added Shubhajit Sen, chief marketing officer, Micromax Informatics Limited.
Adarsh K Menon, VP Electronics and Auto, Flipkart added, “We have seen a huge surge in shoppers browsing and buying laptops that offer superior productivity and value for money. We are confident that the new laptop range from Micromax will appeal to our large base of smart shoppers looking for a great Laptop at an affordable price.”
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