Acer Halts its Smartphone Business in India After Facing Huge Loss

3-min read: Acer will no longer be selling smartphones in India, which is the world’s fastest growing market as it sold only 30,000 units in 2016.

LAST UPDATED: January 4, 2017
Acer stops selling smartphones in India

Acer India has announced that it is quitting its smartphone business in India. Acer will no longer be selling smartphones in India, which is the world’s fastest growing market. Acer decided to halt its smartphone business in India after it sold only 30,000 units in 2016.

Few years back, Blackberry called off it smartphone business and stared focusing on its operating systems. And now, the Taiwan-based company has backs out of Indian smartphone market, and will be focusing on hardware and laptop business in India.

It’s decision is inevitable as Chinese manufactures like Xiaomi, Lenovo, OnePlus and others have acquired substantial share in Indian smartphone market. It is because of their marketing strategies by pushing out their flagship models through flash sales on e-commerce websites. It’s quite proven strategy which is working for them enjoying high volume of sales on every flash sale.

However, Acer has never involved in any flash sale campaign. It is quite clear they didn’t understand the Indian smartphone market or may be not intended to do so. Also, they didn’t bother to launch a new killer flagship smartphone in India which would have booster their sales. We haven’t seen any new launches from the company this year. Their poor marketing strategy made only 30,000 units sale in the entire 2016, while Xiaomi has sold more than 3 million units in the last three months – just for comparison.

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