It’s been two years, the first Roku TV platform was unveiled at the CES 2014 and there’s no exception to this year too. The company has announced the first Roku 4K UHD TV sets, a new Roku TV HDR reference design and the first Roku TVs for the Mexicans.
Roku 4K UHD TV sets to hit the US in spring
Acquiring the space is quite complicated in the crowded smart TV market, but Roku managed to establish its presence in more than one million homes and has acquired about 8 percent of the US smart TV market. Partnering with the Chinese electronics company TCL, the first Roku 4K Ultra-HD TV sets will be launched in the spring.
Just a recap, Roku TVs combine the simple, personalized home screen, 3,000+ streaming channels and powerful search and discovery features of the Roku OS
Like Roku’s boxes, Roku 4K UHD TV sets will come with a number of 4K apps. Netflix, Amazon Video, YouTube, and Vudu are notable inclusions, but Roku also features a Spotlight Channel that includes a curated collection of 4K content.
The company says it has also released its HDR reference design that allows its TV partners to incorporate HDR technology into future Roku 4K UHD TV models. They are also working closely with the Dolby to implement Dolby Vision HDR into its 4K boxes.
In 2015, nearly 40 Roku TV models were available from its partners including Haier, Hisense, Insignia, Sharp and TCL. The company is planning to expand its portfolio to over 60 new TV models, which will hit the shelves of the consumers in the US by spring.