Sennheiser AMBEO audio tech

Audio is the key for Virtual Reality and the tech really sucks without an immersive audio. Just strapping the VR headset around your head, might take you to the illumined world, but the absence of 3D audio can quickly break your illusion.

With stores getting ready to stock VR headsets this year, the need for an audio experience that can match, and even enhance, the visuals is more pressing than ever.

Today at CES, Sennheiser announced AMBER, a 3D audio technology that promises to change the way audio is captured and reproduced.

According to the co-CEOs Daniel Sennheiser and Dr. Andreas Sennheiser, “3D audio is the new frontier of excellence, set to transform the listening experience for users across a broad range of applications, from virtual reality gaming to audio recording and broadcasting.”

The German audio company has been working on 9.1 sound for some time, so immersive audio isn’t an entirely new space for them. But with a proprietary algorithm that localizes sound in EDEN, a VR game and a new microphone that promises to change the way sound is captured in VR productions, Sennheiser seems to be shifting gears to make immersive audio available to consumers this year.