Uber is partnering with a satellite imaging company that supplies Apple and Google

Last Updated: 20 July, 2016
Uber DigitalGlobe

Uber is trying to enhance its core business as the company has signed a partnership with DigitalGlobe – a satellite imaging company that provides high-resolution aerial imagery to top tech giants like Apple, Google, and the U.S. government. The secured partnership will help Uber to use satellite images for accurate mapping.

The satellite images from DigitalGlobe provides incredible high-resolution pictures with precise detailing showing the changing topography that will help Uber with things like route planning and navigation. The pictures are refreshed frequently revealing things like new lane openings, obstructions, carpool specific route and so on before they are revealed in public government websites and official city maps.

In a blog post announcing the deal, DigitalGlobe said its imagery would help “improve the Uber experience for riders and drivers,” and that Uber would be using DigitalGlobe’s technology to “identify and improve pick-up and drop-off locations,” rather than displaying maps to users of the Uber app.

Uber has been developing its internal mapping for a while and making efforts to improve it, including hiring Google Maps former head Brian McCkendon last year, and taking over a part of Microsoft’s mapping unit. With its own mapping, Uber will be able to improve the quality of its services than its rivals. Thins going to happen shortly where we ride in a taxi that drives automatically without human drivers behind the wheel.

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