Delta Air lines

In a bid to make flying easier, Delta Air lines will use automated facial recognition systems for luggage drops at Minneapolis-St. Paul International Airport starting this summer. With this technology, passengers will no longer need to stand at queues and simply drop the baggage upon validating. This will speed up pre-flight process, says Delta.

How will it work?

Passengers will have to scan their passports at newly equipped kiosks, where a camera will scan their face to confirm their identity and they can drop their luggage in the respective kiosks. Out of four newly installed self-service bag drop kiosks, only one will have the facial recognition software installed. Based on customers’ feedback, Delta will expand it to other airports. The company has invested $600,000 for this system.

Security and Privacy

The move comes after the US government made some change in security protocol when using facial recognition system. Donald Trump administration pushes to make facial scans necessary for US citizens while Customs and Border Protection uses facial recognition system to register visitor leaving the US. A few airports in the US have been testing the facial recognition system for security purposes but Delta sees all possible ways to provide quality customer service through facial recognition system.

But the biggest concern of using the facial recognition system is privacy and security because it collects individual’s data as well as photo and there’s no word on how they will treat the data. But Delta stresses customer’s privacy are their utmost interest and that they will not collect or store anyone’s information or photos.

Delta says that it aims at providing faster check-in processes and thereby saving customers time. “And, since customers can operate the biometric-based bag drop machine independently, we see a future where Delta agents will be freed up to seek out travelers and deliver more proactive and thoughtful customer service,” the company said in a statement.