Xiaomi announces Mi Ecosystem sub-brand

Last Updated: 29 March, 2016
xiaomi smart devices

Xiaomi today announced a new sub-brand called the Mi Ecosystem alongside the Redmi 3 Pro smartphone. Although Xiaomi’s core products are smartphones, smart televisions, and smart routers, the Mi Ecosystem will be handling other products such as air purifiers and water purifiers manufactured by other brands for Xiaomi.

Xiaomi has invested in 55 companies so far that design and manufacture products apart from aforementioned Xiaomi’s core business that adheres to the company’s high-quality standard. The company also added that 39 of these companies have been with the parent company since its founding, including Zhimi (responsible for the Mi Air Purifier) and Viomi (responsible for the Mi Water Purifier). Seven Mi Ecosystem companies already have annual sales of over $100 million, while two have reached annual sales of over $1 billion, according to Xiaomi.

Mi Induction Heating Pressure Rice CookerThe latest product added to the Mi Ecosystem product line-up is the Mi Induction Heating Pressure Rice Cooker. The induction rice cooker is Wi-Fi compatible and of course, it’s a smart device that should be occupying your kitchen at some pint of time. The cooker can be controlled from your smartphone through an accompanying app – Mi Home app. The device is capable of figuring out how to cook a particular brand of rice by scanning the pack, and the cooker currently supports over 200 brands of rice. You can also cook the rice by setting it manually, either way, it works at its best. It also supports cooking other kinds of rice, such as brown rice, crispy rice, and even cakes. You can set it to cook these items automatically through the app, which supports 2450 heating methods.

The rice cooker is priced at RMB 999 ($153/Rs. 10,200), which is 40% less than the comparable high-end rice cookers in the market. The device will be hitting the stores starting April 6.

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